STOP PRESS: The Sloaney will style the prestigious Farlows window display on Pall Mall

Yesterday The Sloaney received some exciting news; we have been announced as the winner of the Farlows Style Challenge!

As regular readers will know, The Sloaney was recently invited to compete along with some of London’s leading fashion bloggers and stylists for the opportunity to dress the prestigious windows on Pall Mall. Following a week of voting - which saw over 500 votes cast - The Sloaney was shortlisted alongside renowned style gurus Prince Cassius and Fritha Stuttard from Fish Tank Fashion. The shortlist was then critiqued by the Farlows Country Squire and each look was judged according to technical accuracy; style; inspired choice and effort.  

Needless to say, we are thrilled to win the challenge, especially in light of the high standard set by those invited to take part. We would like to extend our thanks to everyone who supported The Sloaney during the voting stage. Stay tuned as we will take all readers behind the scenes on this exciting styling project. 

Sloaney Events: Explore authentic 'Country Heritage' at Farlows

The Sloaney was recently invited to preview the Autumn/Winter collection at Farlows on Pall Mall.

This provided the perfect opportunity to explore one of this season’s most influential trends, ‘Country Heritage’.

Farlows is a haven amongst the busy streets of London for country enthusiasts and the department store is committed to helping you enjoy rural pursuits. With Royal status, it is little wonder that Farlows regularly welcomes the likes of the Duke and Duchess of Cambridge. Among Kate’s favourite items in the store is the luxurious selection of bags.

She reportedly purchased one from the collection and The Sloaney was particularly impressed with the Tusting Gladstone Tourer Bag (£565). Ideal for a weekend away, this stylish holdall is fitting for British heritage fashion and the classic accessory will no doubt feature as a timeless piece in your wardrobe.

Country fashion is not only for rural surroundings and there were many key pieces that could be worked into a city wardrobe. For example, the Farlows Cotswold Field Coat (£449.95) has a baggy fit and would look stylish over a pair of skinny black jeans and the Mulberry shearling boots that featured in Sloaney Style earlier this week.  

Tweed remains a key textile this season and Farlows stock an authentic short tweed jacket (£279), which will create a chic silhouette. To integrate it with your current wardrobe, you can match it with a plain shift dress and leggings to create a smart day look, which may also be worn into the evening.

For those planning a weekend away in the countryside, or if you simply want to keep your feet nice and dry from the city showers, the Dubarry Unisex Galway Boots  (£299) are both stylish and practical. The Sloaney suggests the Black Mahogany version for a regal twist.

STOP PRESS: VOTE 'THE SLOANEY' TO STYLE FARLOWS WINDOW:

If you would like to opt for head-to-toe country attire, The Sloaney took part in the 'Farlows Style Challenge'. To see the look we created and to vote for us to dress the prestigious Pall Mall window display, please put your thumbs up and ‘like’ the following photo on the Farlows Facebook page:

CLICK HERE TO SEE THE PHOTO